Task
Create packaging to launch Boaters range of fortified coffees to be sold in branches of Waitrose.
Solution
I commissioned food photographer Duncan Loughery to shoot objects and elements from the natural world that were good metaphors for the added health benefits of each blend. These were matched to bold typography, with copy written by myself. To give stand out on shelf the designs were printed on foil bags, giving a metallic finish to the bold colours used to help differentiate each fortified coffee.
Credit: Ghost
